BNY Mellon’s crypto entrance seeks to bridge generational adoption gap – Cointelegraph

While the naysayers continue to wish for the so-called “Bitcoin bubble” to burst, the premium cryptocurrency continues to scale to new heights, seemingly with each passing day. For example, within the same week of Tesla announcing its foray into the crypto market, Bitcoin (BTC) proceeded to surge by almost $10,000. 

And even though the market subsequently faced a correction, things took a turn for the better as soon as news broke that BNY Mellon, the United States’ oldest private bank, entered the crypto fray, sending the largest digital currency by total market capitalization on an upward trajectory once again.

In this regard, the banking giant, with $2.2 trillion in assets under management and $41.1 trillion in assets under custody and/or administration, announced its decision to hold, transfer and issue Bitcoin and other cryptocurrencies as an asset manager on behalf of its clients, potentially exposing this asset class to an entirely new section of investors.

Another reason for the current momentum could be payments giant Mastercard announcing its decision to allow its user base to use crypto assets across its 30 million merchants. Additionally, on Feb 11, PayPal announced its plans to expand its recently introduced cryptocurrency offering into the United Kingdom market. Not only that, the company’s mobile service subsidiary, Venmo, also revealed that it’s looking to roll out digital asset services to its 29 million users sometime over the next few months.

What does BNY Mellon’s entry